As a Trusted Business Advisor, he helps companies to transform their vision, business model and technology architecture with measurable results. He created Digital Business Thought leadership working with customers and driven digital business success stories by executing implementations across Europe. Thus, he is followed by colleagues, mentioned in the industry and liked by customers in the new merged digital and physical world. He started his career at 3M Innovation team in Zurich where he helped the 3M New Product Commercialization Process to be digitized for diverse business units enabled by technology. He worked at Cisco Systems Global Internet Business Transformation Team for 14 years accross EMEA to co-build innovative digital solutions for the customers, suppliers and employees of the top 10 biggest companies in each vertical by region. He has recently led the IoT and analytics teams and offers for EMEA at EY Digital Advisory Services. At Arçelik ; he lead the Digital Transformation Group as Arçelik aims to rejuvenate itself and its industry to become a trusted lifestyle solutions provider of the digital household.