Becoming Digital Native:
Multiplying Innovation in the DX Economy

2018-2021 Strategy Check

With ten years of tracking the 3rd Platform era and a collective 54 years of studying and analyzing the global IT industry, IDC has witnessed a number of transformative phases in the market, but none more so than the massive changes anticipated between 2018 and 2021.

This is the time when lines are drawn in the sand, separating industry laggards from digital natives that are able to harness the power of technology to trigger innovation and accelerate their business growth. IDC’s Predictions 2018 plays a critical role in determining the direction of your business' three-year strategic plan.

Critical Drivers

Shaping global IT and business planning

Accelerating DX:
Technology-Centric Transformation Altering Business & Society
Pace of Change:
Technology & Sustainable Change at the Speed of Digital Business
DX Delta:
Leaders and Disruptors Widen Performance Gap
Human vs. Machine:
The Impact of AI and Automation
Global Volatility:
Political, Social, and Economic Disturbance
Sense, Compute, Actuate:
The New Data-Centric Paradigm
Platform Disruption:
Unleashing Digital Innovation’s Power for Scale
Cyber Threats:
Theft, Ransom, Cyberattack on the Rise
Empowering the Material World:
Revolutionized Processes Expand Technology Reach
Shifting Economics:
Changing Value Structures and the Rise of Digital Capital
The Future Workforce:
Global Demand for Digital Talent
Innovation Impasse:
Legacy Systems Constraining Transformation

Contact Us

Dalibor Sidlo

Sales Director

+420 724 557 231

Terry Mattheoyianni

IDC Greece Branch Manager

+30 695 543 9287

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit