Becoming Digital Native:
Multiplying Innovation in the DX Economy

2018-2021 Strategy Check

With ten years of tracking the 3rd Platform era and a collective 54 years of studying and analyzing the global IT industry, IDC has witnessed a number of transformative phases in the market, but none more so than the massive changes anticipated between 2018 and 2021.

This is the time when lines are drawn in the sand, separating industry laggards from digital natives that are able to harness the power of technology to trigger innovation and accelerate their business growth. IDC’s Predictions 2018 plays a critical role in determining the direction of your business' three-year strategic plan.

Critical Drivers


Marek Zamlynski

Regional Director, Poland and the Baltics States

Ewa Lis-Jezak

Marketing Director, IDC CEE & CIS

Aleksandra Przegalińska-Skierkowska

Lecturer at Kozminski University

Glenn Fitzgerald

Chief Technology Officer, Fujitsu

David Putts

Managing Director of International Expansions and Partnerships, Billon

Wojciech Ozimek

CEO, one2tribe

Jarosław Mastalerz

Managing Partner, mAccelerator

Borys Stokalski

Prezes, Polska Izba Informatyki i Telekomunikacji

Jaroslaw Smulski

Senior Program Manager, Systems & Infrastructure Solutions, Poland

Wiktor Markiewicz

Senior Research Analyst, Poland and Baltics, IDC Poland


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Gold Partner(s)

Association Partner(s)

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Magdalena Brandt

Senior Conference Manager

+48 22 548 40 74

Andrzej Stobierski

Senior Account Manager

+48 883 342 879

About IDC

54 Years | 1100 Analysts | 110 Countries

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly-owned subsidiary of International Data Group (IDG), the world's leading media, data and marketing services company. To learn more about IDC, please visit